When we first came to the client, we were told that management was actively looking for ways to increase both the sales and awareness of their beer selection and increase overall sales during weekends. To mediate these goals, our site presents the most important information before all else. This means that users have access to Food, Drinks, and other services offered by the restaurant as soon as they arrive on the landing page. The site manages this presentation while conveying a brand that is unique to Soda and Swine.
Soda & Swine UCSD is a casual restaurant that provides its patrons with old school Italian style food alongside an impressive lineup of beers. The goal is to allow patrons to feel transported from the academic school environment into their cozy, chic indoor/outdoor dining space. The website embraces elements from the in-person experience such as color palette, typography, and iconography. We tried to adhere to the “funky, direct, and unique” aesthetic the manager was looking for while maintaining a sleek and consistent design to provide a pleasant experience for users.
